Website Promotion Articles
That’s why, even interesting and informative resources require proper quality optimization, which will allow the site to not get lost in the vast space of the modern Internet.
One of the most important ways to optimize web pages — is the placement of third-party resources on the subject articles containing links that the user is transferred to this same web page. The most effective way to give it, if the author of the following conditions are met:
a third-party resource wisely chosen;
correctly chosen keywords;
article is written correctly.
Placing feature articles on third-party sites — this is a very effective and profitable way to promote your site, because, firstly, this method of promotion of the site completely «white», ie, tools with which it is carried out «law» for any search engine, and secondly in one article is allowed accommodation of multiple links, and, thirdly, the reference in the topical publications are ranked by search engines is higher than the reference without a specific context.
Of course, in addition to the main three conditions mentioned above, there are a number of recommendations that are important to observe when writing SEO-articles. And now we will consider these recommendations in more detail.
Recommendation №1. As we said in the beginning — to catch the user’s attention today is not easy, so that your publication noticed it, of course, should have a bright and catchy title. However, it is important not only to catch the reader’s attention, but also to keep it, and because of the further text also will have to sweat.
It should be not only competent, but also easy to read and informative. It is important to respect and some slang are more accustomed to a particular thematic area. By the way, keep in mind one very important rule of the Titles: in any case, do not insert it links because it will be regarded as spam.
Recommendation №2. It is important that the article was the right size. It is clear that it is difficult to fully explain the subject on a thousand characters, and also recognize that fifteen thousand marks — this is overkill, Internet users do not like to read a lot.
The optimum size for, say, a «light» sites (sites about cosmetics, hairstyles, makeup, etc.) — 3,000-4,000 signs, and for «heavy» (the resources of politics, economy, technology) — 8000-10000.
Recommendation №3. The text should contain at least two and no more than seven keywords. This is the range that suits the customer, and the reader: a number of keywords provides a good effect in the search promotion, but still does not irritate the reader.
Recommendation №4. Keywords should be concentrated at the beginning and end of the article, the middle of the best «free» for a full disclosure of the problem, highlight the main points, to bring interesting facts, etc.
First, this «composition» will be comfortable for the reader, and, secondly, for the most correct search engine promotion as crawler focuses precisely the beginning and end of the article.
So, you write the perfect article, what next? Publish it on one portal and write a new one? It is not necessary! In order to accommodate the unique text on multiple platforms, it is not necessary to write a few articles. Today, there are special programs to rearrange certain way grammatical words and forms, as a result of a text prepared by a variety of different unique options.
The principle of «multiply» and the article can be by hand, without the aid of any programs. How? You can write, say, five texts of similar subjects, and then in different ways composing sentences and paragraphs, to create a number of «clones».
There is another very important issue: how to ensure the publication of a unique subject, because the network is already so much information? The answer is simple: write about the current. Find such area in which there are no problems with the news, for example, find the area of articles and news about mobile communications.
We have almost every day there is a new gadget or a new gadget concept, so there is unlikely to have any problems finding a unique theme. It is also well suited portals of politics, economy, science, the truth to write articles on them is difficult, and it requires some special knowledge.
By the way, the search for the correct site for placement of the article, it is no less important issue than her writing. In general, the logical place to start searching for sites with catalogs see related search engines. It is necessary to find in the catalog section on appropriate topics, select the site has interested you, find contacts moderator (administrator) of the resource and send an inquiry about your wish to place your stuff on their resources.
If your article is actually written by all the rules, and thus is relevant, it is likely you will answer yes. In some cases, articles are placed for free, but you need to offer a very interesting and informative text.
Best option — is the placement of articles on topics relevant resources, because that is how you can provide not only the maximum number of transitions, but also a large number of actual orders (if we are talking about online stores).
You agree that it is probable that people connect themselves corporate tariff plan to see a reference to selling its online store in the article, which is posted on the portal of mobile communication tariffs higher than if he had met her on the news site about fashion.
Ideal conditions of accommodation — this is the resource owner’s consent to provide your meta tags (keywords, descriptions, title) for the page will be published your article, because they have an important impact on the perception of search engines links.
The main point in website promotion through publications — is the choice of keywords. From the literacy of their choice depends on the success and effectiveness of promotion.
Generally, there are two key words to define the strategy:
work with the high demands;
optimization for low and medium requirements.
The first strategy requires a lot of cost and time. Of course, most of the potential customers, trying to find the right product, it uses high-frequency queries, and so to be here in the top is extremely difficult and the process of achieving «top» very durable.
In addition there is a danger that when updating the search engine, you can lose a huge hard-earned position, and not to lose a couple of points, and «fly off» in the bottom of the list.
If you do not want to spend extra money, time, and you do not like risk, you will, of course, is more suitable second strategy. Here competition is minimal, and therefore, using a rare key questions, you can be in the top, not applying for this special effort. In addition, this strategy provides less «shaking» when updating the search engines.
To choose the right keywords and keyword phrases, you need to start to ask yourself a few questions. Firstly, to which category I include my site? Secondly, what words I would use if looking for data that is relevant to the subject of my site? And thirdly, what is unique about my site, and how it sets itself apart from others?
Once you find the answers to these three questions, you will immediately be able to identify about ten keywords that are very effective to work for you. In order to clarify which requests are most popular when searching for information you are interested in the theme, you can use the special services, which provide the majority of search engines.
Recently, it became quite popular to use as placing articles sites — blogs. And this is really a good option. Firstly, a personal blog — it’s your own ground, which means that it is always available and free of charge, you are publishing their texts when it is convenient.
Second, you can effortlessly substantially expand the range of readers — users who are interested useful and relevant articles very willing to go to your site, especially if that link fits well into the context. Meaningful, relevant, interesting — these are the three main factors that will help you to ensure the popularity of the blog and website — frequent transitions.
However, any two sides of a coin: regular blogging — it’s a lot of time and irregular nobody wants, because that blog was interesting to readers, it has to be updated daily. Because today is a very common practice to refer to hardened bloggers that they post articles on their blogs.
Moreover, you may like to write your own article and pay for only accommodation, or provide blogger absolute freedom of action. If you are lucky and you find a blogger with a constant and large audiences, apart from increasing the reference weight, you get a lot of new interested customers.
Choosing a site for the publication of articles, be extremely careful, now the number of «garbage» Blogging is growing literally by leaps and bounds — on such resources have no information, only continuous advertising. Link to this blog to get a very simple, but it only to you no one will come.
In addition, even working with a quality blog, will not be superfluous to periodically check on the integrity of its owner. Practice early, ostensibly accidental deletion or removal of the article indexing, is fairly common.
And something last. Remember, most of the search engine robots are focused directly on the text content of the resource, and therefore competent writing articles, the correct choice of keywords, and an attentive selection of partner sites — that is to say, the three pillars of your quick website promotion.